This identity and branding work was completed as part of a competition to re-fresh the juice brand. The concept played on the idea of finding something that is good for you and the subsequent relationship/love formed for it. The identity needed to be feminine and convey health, purity and organical benefits. The bespoke type logo created this, with the love heart element conveying not only purity but also a love for the product. My ingredient/fruit illustrations were chosen fr the final bottle design.